外贸英文书信(第四版)

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外贸英文书信(第四版)

外贸英文书信(第四版)

《外贸英文书信(第四版)》是2015年对外经济贸易大学出版社出版书籍,作者是诸葛霖、王燕希。

基本介绍

  • 书名:外贸英文书信(第四版)
  • 作者:诸葛霖 王燕希
  • ISBN:9787566305930
  • 定价:36.00
  • 出版社:对外经济贸易大学出版社
  • 出版时间:2012.10
  • 开本:185mm×230mm

内容简介

新的经贸发展形势需要我们对经贸书籍进行更好的完善和更新,这也是《外贸英文书信》(第四版)出版的原因。
在第四版中,我们增添了新的书信形式内容,一共增加了六课,分别是:第4课中的商业广告,第56课商务会议纪要,第57课製作表格,第58课图形分析,第59课商业问卷,第60课商务短报告。这些内容都是商务交流活动中至关重要的环节,并且这些环节起着越来越重要的作用。此外,对以上不同形式的商务书信的介绍对商务报告的撰写有很大的帮助,也构成商业报告的一部分内容。
这些章节均配有内容讲解和课后练习,便于学习者更新和巩固所学知识。

目录

Lesson 1 Layout of a Business Letter (1)1
Lesson 2 Layout of a Business Letter (2)10
Review and Highlight 116
Lesson 3 Establishing Business Relations21
Lesson 4 Sales Promotion & Business Commercials25
Lesson 5 Letter of Invitation33
Lesson 6 Advice of Itinerary38
Review and Highlight 243
Lesson 7 Credit Enquiry50
Lesson 8 Specific Enquiry54
Lesson 9 Offer 57
Lesson 10 Inquiry & Non-firm Offer63
Lesson 11 Confirming a Non-firm Offer69
Lesson 12 Counter-offer72
Lesson 13 Reply to a Counter-offer76
Lesson 14 Firm Offer79
Lesson 15 First Order83
Lesson 16 Refusing the Request to Reinstate an Order88
Lesson 17 Goods on Approval91
Lesson 18 Goods on Consignment94
Review and Highlight 398
Lesson 19 Proforma Invoice104
Lesson 20 Transferring Business Relations108
Lesson 21 Requesting Special Allowance112
Lesson 22 Refusing Price Reduction115
Lesson 23 Accounts Balance119
Lesson 24 Accounts Settlement123
Lesson 25 Terms of Payment125
Lesson 26 Documents against Payment129
Lesson 27 Documents against Acceptance133
Lesson 28 Urging Establishment of a Letter of Credit136
Lesson 29 Requesting L/C Amendment139
Lesson 30 L/C Amendment142
Lesson 31 Extension of an L/C145
Lesson 32 Shipping Instructions149
外贸英文书信(第四版)CONTENTSReview and Highlight 4153
Lesson 33 Shipment160
Lesson 34 Urging Immediate Shipment163
Lesson 35 Shipping Advice167
Lesson 36 Packing and Shipping Marks171
Lesson 37 Delay in Transportation Strike175
Lesson 38 Insurance (1)178
Lesson 39 Insurance (2)182
Lesson 40 Insurance Claim186
Review and Highlight 5190
Lesson 41 Sending Replacement199
Lesson 42 Agents Complaint of Poor Quality Goods203
Lesson 43 Exporters Reply to the Complaint206
Lesson 44 A Claim for Shortweight209
Lesson 45 Settlement of a Claim213
Lesson 46 New Agent217
Lesson 47 Exclusive Agency221
Lesson 48 Establishing a Permanent Office227
Lesson 49 Processing Trade231
Lesson 50 Compensation Trade236
Lesson 51 Joint Venture243
Lesson 52 Leasing Trade247
Lesson 53 Sales Agreement250
Review and Highlight 6255
Lesson 54 Business Memo268
Lesson 55 Email and Fax273
Lesson 56 Business Minutes279
Lesson 57 Business Forms and Graphics285
Lesson 58 Main Types of Graphics and Charts293
Lesson 59 Questionnaire303
Lesson 60 Short Business Reports317
附录一 销售确认书326
附录二 信用证328
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